UTM

UTM (Urchin Tracking Module) is a tagging system added to URLs to track traffic sources and measure the effectiveness of marketing campaigns.

The analytics script collects unique values of UTM query parameters from the URL. It does not support multiple values for the same parameter (arrays). If a parameter appears more than once in the URL, only the first occurrence of the first parameter is taken.

Analytics collects only the following UTM parameters:

• Campaign
• Source
• Medium
• Content
• Term

Other query parameters are ignored.